Surprising Future of Digital Marketing

The Future Of Digital Marketing is Bright Because all  Companies Shift thier Business on the Internet  in  Nutshell Digital Marketing is Also Known as Online Marketing

 

Why Invest in Digital Marketing

About 97% of Consumers in US go online to Find Local Product And Services. If you Want to Connect with them and increase leads and sales, you have to meet them where  they spend their time online

Future of Digital Marketing

Future Of Digital Marketing

 

According To the Survey Digital Marketing is Growing Day by Day and its seems to have a good Scope of it. in the internet Digital Marketing Becames Popular in terms of providing Degital Services

 

Artificial Intelligence AI

  Artificial Intelligence is Opening a new world for us. From treating disease to better education and safer driving  

>Artificial Narrow Intelligence (ANI)

>Machine Intelligence

>Machine Consciousness

 

Virtual Reality

The use of computer modeling and simulation that enable Person to intract with an Artificial three dimensional 3D visuals or other sensory Enviroment 

Chatbots

Chatsbots are AI  based Technology. They are important part of Digital Marketing. This Technology uses instant messaging to chat in real time with site visitors. 

Future Of Digital Marketing

Visual Search

Visual Search is an AI based. Search user can Search Query on Google By using an image. The user can get more Specify Results.

Social Media Stories

In the First Snap chat came with the concept of  ‘Story’. And then  Instagram And Facebook Introduced their Story. Youtube also Unveiled Their Story 

Future Of Digital Marketing 

Benifits of Social Media Stories

 

  • Add links to your social media Stories
  • Take advantage of Snapchat geofilters
  • Give live video a try when creating Stories
  • Add mentions for other brands and your fans
  • Give live video a try when creating Stories
  • Cost-effectiveness
  • Increased brand awareness

Quantum Computing

Quantum computing is a new technology based on a quantum physics theory, which asserts that subatomic particles exist in more than one state simultaneously.

  • Improved mobile data coverage (a boon for mobile marketers)
  • AI becoming more human-like (Google AI is developing quantum algorithms that will drastically improve machine learning)
  • Increased relevance of ads (quantum annealing can help advertisements reach a wider range of people at a better cost)

 

Big Data

In 2021, the world’s big data industry will continue to grow exponentially, which is great news for marketers – if you know how to harness the power of big data. A huge part of this task comes down to the tools you use, which is something that a lot of companies find challenging.

Forbes report that 78% of organizations either already have or are developing a customer data platform to help manage, analyze and leverage their data. It comes as no surprise that data experts top the priority list for many enterprises, with 41% of company owners saying it’s now their most desired skill to hire.

With the benefits of big data comes the need for companies to leverage this data better to “significantly simplify tasks that formerly could only be completed by data scientists.” More importantly, “This continued democratization will lead to new use cases that are closer to the needs of business users and will enable faster time-to-market for AI applications in the enterprise.”

Automation And AI

Gartner projects that 30% of businesses will incorporate artificial intelligence (AI) in their sales processes in 2021. In fairness, we should expect more, especially when you consider the amazing benefits of AI and automation for sales and marketing:

 

 

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Google Ads

Google explains that with Smart Bidding:

“Machine learning algorithms train on data at a vast scale to help you make more accurate predictions across your account about how different bid amounts might impact conversions or conversion value.”

In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI. This works for any number of PPC goals, including:

  • Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set.
  • Target ROAS – Set your sights on getting the best return on your advertising spend.
  • Maximize Conversions – Rack up your advertising conversion rates, whether your aim is to get more email subscribers, downloads, or product sales.

Smart bidding allows you to use many different signals for your bid optimization, including:

  • Device
  • Physical location
  • Location intent
  • Weekday and time of day
  • Remarketing list
  • Ad characteristics
  • Interface language
  • Browser
  • Operating system

SERP Position Zero

For the past couple of years, voice search has been causing waves, changing the way search engine optimization works. Most notable is the rise of the featured snippet, which appears in the highly coveted “position zero” in Google’s search engine results pages, like in this example:

Branding

We live in a time when consumers are spoiled for choice. It doesn’t matter what niche you’re in – it’s unlikely that you operate in a vacuum. 66% of consumers say that they feel connected to a brand whenever they trust it, and to earn their  trust, you have to establish a solid brand.

The reason branding is so important now is because of Google’s E.A.T. ranking factor, which stands for:

  • Expertise: the page needs to have quality content written by an expert writer
  • Authority: the site itself needs to have some authority on the subject
  • Trustworthiness: the site needs to have other authoritative links pointing to it from trusted sites

In essence, Google wants to do more than rank good content; they are catering to the user experience by demanding the most accurate, up-to-date, well-researched (i.e. authoritative) content on any given topic, preferably created by true experts in the field.

If Jimmy’s Medical Blog (not a real site) gives some bad advice that leads to a mom poisoning her child with some amateur advice on home remedies, that’s not good for Jimmy’s brand – or Google’s reputation of delivering quality results. So as the new year progresses and SEO evolves, Google may crack down on major industries, particularly in health and finance where accurate information is critical.

Neil Patel advises marketers to focus on building their expertise, pointing out that they can bolster their reputation with guest posts on industry-leading blogs, speaking at conferences, and by applying for awards. Always include an updated author bio at the bottom of all your published content pieces to build brand recognition and earn readers’ trust:

5G Technology

In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2021 is the dawn of 5G technology, or fifth generation of mobile technology. This update heralds a new era of digital communications and its impact will be felt across virtually every industry.

Asha Keddy of Intel says:

“5G will enable a fully-mobile and connected society — unleashing human and technological possibility, and fuelling business and financial opportunity.”

As Adage puts it:

“The arrival of 5G may also finally bring millions of rural consumers into the high-speed data lanes where marketers increasingly sell their products. It might even disrupt the digital duopoly of Google and Facebook by arming telecom companies with unprecedented data for ad services.”

T-Mobile points to the benefits 5G speed has for the burgeoning augmented reality industry, noting how it could be instrumental in developing a virtual heads-up display. As this picture below shows, 5G Internet speeds can help cyclists spot danger from all sides:

The European Union has an ambitious 5G action plan that includes uninterrupted 5G coverage for major roads and railways by 2025. What’s more is that the technology is expected to power a staggering one hundredfold increase in the number of connected devices. Of course, this brings up concerns of adverse effects on health and the environment from RF (radio frequency) radiation, the electromagnetic emissions produced by wireless phones, but that is a topic for another article.

All that is to say 5G technology will transform how we access online content, from digital marketers to the average user.

Alternate Search Engines

Research from StatCounter shows that over 92% of all traffic on search engines is through Google, dwarfing its “closest” rivals, Yahoo and Bing:

Future Of Digital Marketing

The world’s most dominant search engine is a sophisticated juggernaut of innovation, finely-tuned to deliver the most relevant, recent and comprehensive results for any user search query. It’s hard to fathom a catastrophic collapse happening any time soon, making it seemingly impossible for any other search engine to give Google a run for its money.

That being said, DuckDuckGo – a privacy-focused search engine founded in 2008 that has gained a niche popularity among privacy-minded users – has made some waves recently with its tagline “the search engine that doesn’t track you” because “search engines don’t need to track users to make money.”

According to DuckDuckGo’s general counsel and head of policy, Megan Gray, this model is profitable: “We make a ton of money. We are a privately held company, so I can’t tell you exactly how much we make. But we are subject to the California Consumer Privacy Act (CCPA), which requires at least $25 million in annual revenue, and we are well above that.”

In the spirit of online privacy (trend #33 above), while Google has become embroiled in data scandals such as the Cambridge Analytics fiasco, DuckDuckGo has meanwhile seen massive growth as it hit 1 billion searches in the month of January 2019:

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